Privacy Policy

PRIVACY POLICY

Digital Mastery System Ltd

Last Updated: January 2025

Digital Mastery System Ltd ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

Please read this policy carefully. By accessing or using our services, you confirm that you have read and understood this Privacy Policy and our Terms of Service.

1. INFORMATION WE COLLECT

We may collect information about you in a variety of ways:

Personal Data

Name, email address, telephone number, and billing information that you voluntarily provide when registering for our services, contacting us, or purchasing our products.

Usage Data

Information about how you access and use our website and course platform, including your IP address, browser type, pages visited, time spent on pages, and course module progress.

Course Activity Data

Where relevant, we may collect and store records of your course progress, community participation, and content activity. This includes but is not limited to module completion status, community posts, and content published as part of programme activities. This data may be used in connection with refund eligibility assessments as outlined in our Terms of Service.

Refund Request Data

If you submit a refund request, we may collect and retain supporting evidence provided by you, including screenshots, content links, and records of community activity, in order to assess eligibility in line with our refund policy.

Payment Data

We collect information necessary to process your payment, including billing address and payment method details. Full payment card details are processed securely by our third-party payment processors and are not stored by us directly.

Cookies

We use cookies and similar tracking technologies to track activity on our website and hold certain information. See Section 6 for more detail.

2. HOW WE USE YOUR INFORMATION

We may use the information we collect for the following purposes:

- To provide, operate, and maintain our services and course platform

- To process transactions and send related confirmation and receipt information

- To track course progress and platform engagement

- To assess refund requests in accordance with our Terms of Service

- To send you technical notices, updates, and support messages

- To respond to your comments, questions, and requests

- To communicate with you about products, services, offers, and events

- To monitor and analyse usage patterns to improve our services

- To comply with legal obligations

- To enforce our Terms of Service and protect the rights and integrity of our programmes

3. SHARING YOUR INFORMATION

We may share your information in the following situations:

Service Providers

We may share your information with trusted third-party service providers who perform services on our behalf. These include but are not limited to:

- Payment processors (including Stripe and PayPal) for secure transaction handling

- Email delivery and marketing automation platforms

- Website and course platform hosting services

- Community platform providers (including Skool) for programme community access

- Customer relationship management (CRM) tools used to manage support communications

These providers are only given access to the information necessary to perform their functions and are not permitted to use your data for any other purpose.

Legal Requirements

We may disclose your information where required to do so by law or in response to valid requests by public authorities, including to meet national security or law enforcement requirements.

Business Transfers

In connection with any merger, sale of company assets, or acquisition, your information may be transferred as part of that transaction. We will notify you before your personal data becomes subject to a different privacy policy.

Protection of Rights

We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our Terms of Service, suspected fraud, or situations involving potential threats to the safety of any person.

4. DATA RETENTION

We retain your personal data for as long as is necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Course activity data, refund request records, and related evidence submissions may be retained for up to 12 months following your last interaction with our services, in order to handle any disputes or legal claims that may arise.

Payment records are retained in line with UK financial and tax regulations.

5. DATA SECURITY

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we take all reasonable steps to protect your data, we cannot guarantee absolute security.

You are responsible for keeping your account credentials confidential and for notifying us immediately of any suspected unauthorised access to your account.

6. YOUR DATA PROTECTION RIGHTS

Under UK GDPR and the Data Protection Act 2018, you have the following rights:

Right of Access

You have the right to request copies of your personal data held by us.

Right to Rectification

You have the right to request that we correct any information you believe is inaccurate or incomplete.

Right to Erasure

You have the right to request deletion of your personal data in certain circumstances, subject to any legal obligations we may have to retain it.

Right to Restrict Processing

You have the right to request that we restrict the processing of your personal data in certain circumstances.

Right to Data Portability

You have the right to request that we transfer your personal data to another organisation, or directly to you, in a structured and commonly used format.

Right to Object

You have the right to object to our processing of your personal data where we are relying on a legitimate interest as the legal basis for processing.

To exercise any of these rights, please contact us at [email protected]. We will respond to all legitimate requests within 30 days. In some cases, we may need to verify your identity before processing your request.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

7. COOKIES

We use cookies to enhance your experience on our website and platform. Cookies are small data files stored on your device that help us understand how you use our services and improve your experience.

Types of cookies we use:

- Essential cookies: Required for the website and platform to function correctly

- Analytics cookies: Help us understand how visitors interact with our website

- Marketing cookies: Used to deliver relevant communications and track the effectiveness of our campaigns

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. Please note that if you do not accept essential cookies, some parts of our website or platform may not function correctly.

8. THIRD-PARTY LINKS

Our website and course materials may contain links to third-party websites and platforms, including affiliate networks and social media platforms referenced in our training content. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

We encourage you to review the privacy policies of any third-party services you access through our platform.

9. CHILDREN'S PRIVACY

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from anyone under 18 years of age. If you believe we have inadvertently collected data from a minor, please contact us immediately at [email protected] and we will take steps to delete that information.

10. LEGAL BASIS FOR PROCESSING

Under UK GDPR, we process your personal data on the following legal bases:

- Contractual necessity: To fulfil our obligations under the Terms of Service when you purchase our products or services

- Legitimate interests: To operate, improve, and protect our business and services, including assessing refund eligibility and preventing fraud

- Legal obligation: Where processing is required to comply with applicable laws and regulations

- Consent: Where you have given us explicit consent to process your data for a specific purpose, such as receiving marketing communications

11. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the updated policy on this page and updating the "Last Updated" date.

We encourage you to review this policy periodically. Your continued use of our services following any changes constitutes acceptance of the updated policy.

12. CONTACT US

If you have any questions, concerns, or requests relating to this Privacy Policy or the way we handle your personal data, please contact us:

Email: [email protected]

Company: Digital Mastery System Ltd

Country: United Kingdom

For data protection matters, you may also contact the Information Commissioner's Office (ICO):

Website: www.ico.org.uk

Helpline: 0303 123 1113